2014年8月14日星期四

Mitsubishi Defying Trend

Mitsubishi Defying Trend

Mitsubishi Defying Trend


The UK Automotive market has had a torrid start to the New Year. After a promising start in January sales for new cars have been down compared to 2010. Used car sales have not done much better. An important factor though is that in 2010 the scrappage scheme had a major role in the number of new cars sold.

In the first quarter of 2011 sales are down 13% compared to the same period last year, this is for the UK automotive market. There are some manufacturers that have been able to buck this trend and report better figures. Mitsubishi is one of these; it announced a 7% increase on year on year sales for the first quarter and put more Mitsubishi for sale boards up.

The increase in sales for Mitsubishi has been helped by a 64% increase in sales for pickup trucks. The Mitsubishi L200 held on to top position in the retail sector with a 27.65 market share, 8.65 ahead of the Nissan Navara and 14.85 ahead of the Toyota Hilux. Passenger vehicles also did exceptionally well for Mitsubishi, the Shogun, Outlander crossover new ASX compact crossover out-sold expectations, all contributing towards a strong start to 2011.

Mitsubishi Motors in the UK's Managing Director, Lance Bradley states: "Whilst our sales have increased, we have been careful to ensure this has not been at the expense of dealer profitability. Our latest figures from both 2010 and Quarter One 2011 show that dealer profitability is at its highest level in the history of the company. To increase profitability as well as sales volume is a great success, which I am sure is part of the reason why we are getting more and more dealers apply for the UK franchise."





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